The top innovative CRM System trends for 2023

December 30 22:50 2022
The top innovative CRM System trends for 2023
CRM systems collect personal data about consumers’ histories, preferences, and actions to guide company teams—such as marketing, sales, and customer service—in interactions with the company’s client base. Allowing a CRM system to handle tracking, technical, and analytical tasks frees up employees’ time to focus on tasks that cannot be automated.

At Arriga CRM, our project methodology combines key elements of a traditional “waterfall-based” approach with agile development principles. We aim to quickly understand your processes and ensure that the CRM implementation solution we implement delivers real value. 

CRMs are an important part of today’s corporate world, and several CRM trends are now more common. Below are the top CRM trends for 2023 that we anticipate for the coming year. 

  1. 1.   Increasing CRM Innovations and Functionality:

Customer relationship management systems are becoming more innovative, functional, and comprehensive. CRM software companies are now improving existing functions while also developing specialised solutions for a wide range of needs. Technological advancements frequently alter how we use CRMs in the business world by increasing the usefulness and value of collected data. The following technological advancement has increased the functionality of CRM;

  • Artificial Intelligence:

Artificial intelligence is one of the most influential technologies in the field of consumer data utilisation. According to Freshworks Inc. data, only 12% of CRM software users have implemented AI tools, but 75% are interested in learning more about the capabilities of AI technologies.

  • Process Automation:

According to a HubSpot study, 76% of companies using CRMs in 2022 reported using process automation. Automation can delegate simple or administrative tasks to software, freeing up employees’ time to focus on more valuable and productive customer and company service.

  • Voice and Conversational UI:

Voice technology is one of the fastest-growing tools of the customer interface. In 2020, 4.2 billion voice assistants were being used around the world. By 2022, 35% of people over the age of 18 reported owning a smart speaker and 62% reported using a voice assistant on any device. 

As natural language processing and voice recognition technology advances, we anticipate an increased number and quality of voice assistants in 2023. 

  • Focus on Analytics:

Companies will place more emphasis on CRM’s ability to provide relevant, real-time reports in 2023. Integrated data analysis tools can help companies identify areas of strength and flag potential issues. Bill Gates said, “How you gather, manage, and use information will determine whether you win or lose”. 

  • Mobile CRMs:

According to Owl Labs, 16% of companies worldwide are now fully remote. 62% of employees aged 22 to 65 work from home at least part-time. Cloud-based systems have emerged as a primary response to the growing demand for remote workers. 

  1. 2.   Data Integration:

CRM providers have enhanced their ability to communicate at all levels of the organisation to gain a better understanding of their customer’s needs while optimising both front and back-end operations. 

CRMs that enable two-way syncing between stored company data hubs can minimize errors, redundancies, and data silos. Data collected from the IoT, and social media will be in the spotlight in the coming years. Integrating social media with CRM systems can help companies gain a more holistic view of customer satisfaction. 

  1. 3.   CRM Growth in New Markets:

CRM usage will increase by 18% between 2018 and 2019, according to a report from Stellaxius. More industries are recognising the value of CRMs and finding ways to integrate them into their operations. Small business owners are also beginning to recognise the value that CRMs can give to customers. 

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Company Name: Arriga CRM
Contact Person: Iain Kingsley
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