BAD revs up its efforts to cater to the ascension of female workers in the construction industry

May 12 00:30 2022
While the construction sector and associated workwear are traditionally male-dominated, BAD leads the way in expanding clothing options for women, taking safety, comfort, and flexibility to the next level.

In Australia’s construction industry, women comprise just 12% of the workforce. According to research published in 2021 by the University of New South Wales, Sydney, this gap is only growing, with declining numbers from 17% in 2006 to 12.9% in 2020. Many obstacles, some unintentional, prevent women from entering the industry and staying. One of such limitations is; women in the construction industry have difficulty finding workwear that meets their needs. Construction work is challenging, fast-paced, and always keeps you on your feet. To tackle such an environment, females must also have access to the appropriate workwear to perform. BAD is dedicated to fostering a more supportive work environment with our durable, high-quality workwear for women.

Since women have different body shapes and sizes to men, their workwear should be made accordingly. The fit of your workwear is imperative for not only practicality & comfort purposes, but safety as well. Poorly-fitted clothing can be uncomfortable and impractical in the workplace. As a result this impacts work output and increases the risk of accidents. In order to avoid any mishaps onsite, BAD’s range of women’s workwear measurements, including the length, waist, and hips, have been customised to fit. Their lightweight Hi-Vis Work T-Shirts, Fleece Hoodies & Polo Shirts are made from breathable and soft cotton fabric. This provides optimum comfort & maneuverability in both humid and dry summer days, while providing warmth in those colder winter periods. 

Working in the construction industry requires standing on hard surfaces for long periods of time, putting great strain on the feet and joints. With this in mind, the BAD STORM™ Zip Side Safety Work Boots, Steel Blue Women’s Sand Southern Cross Safety Boots and Steel Blue Women’s Pink Southern Cross come with an orthopedic inner sole plus arch support, easing the strain both on feet and joints. These pairs are made from breathable, non-abrasive material that wicks perspiration away. The heat-resistant TPU outsole from 130-300 degrees keeps you comfortable and light on your feet all day and night.

Protective gear is an essential part of all trades. Often, it is the last line of defence against workplace hazards like falling objects, protruding edges, sharp tools, and hazardous chemicals. BAD prioritise safety above all, so their work boots are antistatic, waterproof, oil, and acid resistant to provide all female workers with maximum protection onsite. Additionally, the four-line stitching is a huge factory in keeping the boots durable.

Traditionally most women’s work clothes lack many of the same features as men’s. This is why BAD has gone the extra mile for our women’s range, designing high quality elastic waisted women’s cuffed work pants, featuring reinforced pockets, metal buttons, durable zippers, and multiple utility pockets with stress-point bar-tacking. Women can also choose from a variety of colours, including women’s black work pants, women’s navy work pants, and women’s khaki work pants. So, you won’t have to compromise on safety or style.

The women’s workwear collection brings game-changing women’s work clothes that fit each woman’s body, shape and style. As a brand devoted to women’s empowerment, BAD hopes to continue the same trajectory by providing practical and long-lasting workwear that is both timeless, and high-quality and most importantly; exclusively for women. 

To anyone who wants to view the women’s workwear range, they can browse the online store and place an order. BAD delivers internationally and accepts all major Credit Cards, as well as Afterpay, Apple Pay, Google Pay, and PayPal. More information regarding BAD’s wide array of collections can be found on the website.

BAD, a leading workwear brand in Australia with multiple retail locations across the country, is out to redefine industry standards by leading the way in catering for the ascension of female workers in the construction industry.

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Company Name: BAD
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Country: Australia