How AI and GPT-3 is changing copywriting with companies like Copy Rocket

August 27 23:42 2021
The secret is: It’s not.

If you need something to be written, whether it’s an eBook, a landing page, or a complete website, coming up with a ton of unique text can be draining and difficult. With the release of GPT-3 there are copywriting tools that will allow you to easily generate copy, saving you time and money.

A lot of these companies promise a fully ready blog article in three seconds, but the truth is, these AI-generating copywriting tools are best in supporting copywriters, not replacing them. You need humans to filter the results. There are great AI-generated results but lots of bad ones in there too.

AI is not changing copywriting, it’s making it a bit more efficient. All AI-generating copy companies are based on GPT-3. It’s a technology that generates suggestions by first passing it good examples. It then takes those examples and tries to make a unique output as close to the examples as possible. The better the examples that the GPT-3 is fed from, the better the output. Because it’s such a large model (almost the size of a rodent brain!) and it’s trained on an unbelievable amount of data (30% of the whole internet!), it gives surprisingly good, and unique results.

For example, if you’re looking for copy for an ad for your product ‘Bubbler’, you can put in the description ‘A new type of sparkling water that contains protein.’ Copy Rocket would generate something like this:

“Bubbler water is a healthy, refreshing way to stay hydrated that is essential to your workout routine.”

But it’ll also generate something like this: “Bubbler creates relaxation, without drinking.“

As you can see, AI produces good ideas and bad ideas. But it doesn’t yet know which are good and which are bad. That’s exactly why human touch is still needed.

AI helps brainstorm with the copywriter but it doesn’t replace them. Copy Rocket is one of the few companies that embrace this, and doesn’t try to pretend it’s a be-all solution because as much as technology advances are amazing, writing to connect with other humans needs a human involved in the writing process!

Their approach is to celebrate the partnership between humans and AI. Copy Rocket is a tool that helps with writer’s block and feeds the human brain with ideas. The good thing about AI is that it can work 24/7. Machines don’t need food or vacation time and AI is cheap. It’s like having your own creative team generating ideas for you 24/7 that you couldn’t afford before – now you can with Copy Rocket.

The algorithm Copy Rocket produces is 100% original copy. It’s trained by the best marketers in the world. It’s based on machine learning, not machine writing that means it learns your product and keeps getting better.

Now it’s your chance to add AI to your brainstorming sessions, try it out for free at today!

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Company Name: Copy Rocket
Contact Person: Esther Cordova
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Country: United States