The global Virtual Private Server (VPS) Market size is expected to grow from USD 2.4 billion in 2018 to USD 5.0 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 15.3% during the forecast period. Increasing adoption of cloud-based services among global organizations is expected to create growth opportunities for VPS vendors. With increasing virtualization, Small and Medium Enterprises (SMEs) are largely embracing both private and public cloud services to transform their business processes. The adoption of cloud services has, in turn, led to a steady rise in the demand for VPS for hosting and supporting other critical business functions.
The VPS market has been segmented by organization size into large enterprises and SMEs. Currently, the market share of the large enterprises segment is estimated to be higher; however, the market size of the SMEs is expected to grow at a higher CAGR in the coming years. The growing awareness of the benefits of VPS, and the business expansions by global vendors in the SMEs are expected to be the driving factors for the growth of VPS market. Large enterprises can allocate sufficient budgets and the required technical expertise to implement the latest VPS technology and stay ahead of the competition. Hence, the large enterprises segment is expected to hold a higher market share in the overall market,
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The retail vertical is one of the fastest-growing verticals with respect to adopting new and innovative technologies, such as VPS, cloud computing, big data analytics, DevOps, digital stores, and social networks. The main growth factor is the increasing purchasing power of customers and the need to meet their requirements for customer retention and acquisition. Online retailing and cloud technologies have significantly disrupted the retail and consumer goods vertical, leading to the adoption of VPS solutions and services, mainly for storage, backup, security, computing, and disaster recovery.
Asia Pacific (APAC) is expected to witness a notable adoption of the technology, as large enterprises and SMEs across industry verticals are now adopting VPS solutions owing to its numerous advantages that it offers over traditional and physical servers. Additionally, the emergence of many startups within the VPS market across the APAC region is expected to drive the market. Rising awareness of data management through a common interface at reduced total cost of ownership, growing focus on Virtual Desktop Infrastructure (VDI), server virtualization, and popularity of using IaaS solutions are major growth drivers for the VPS market in APAC. China, Japan, and India have significant potential for the global VPS vendors because of the availability of significant proportion of end-user verticals, favorable economic conditions by extending services to these regions, multifold increase in the adoption rate of virtualization environment-based applications, and absence of intense competition for market entrants. The APAC VPS market is still at its nascent stage; however, rising organizational needs and growing popularity of workstation flexibility are expected to drive the VPS market at a significant rate. The APAC region has always been cautious about investment plans in terms of funding, and hence the enterprises in the region are turning toward the adoption of affordable VPS.
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The VPS market includes major vendors, such as AWS (US), United Internet (UK), GoDaddy (US), Endurance International Group (US), OVH (France), DigitalOcean (US), Plesk (Switzerland), Rackspace (US), A2 Hosting (US), Liquid Web (US), Linode (US), Vultr (US), DreamHost (US), InMotion Hosting (US), and TekTonic (US). These players have embraced various growth strategies to expand their presence and market shares. New product launches and business expansions are significant growth strategies adopted by the major players to grow further in the VPS market.
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